• Good morning/afternoon, (Prospect Name). Thank you for taking the time to meet today.
  
• I understand that as a business owner, you're always looking for ways to protect and grow your business. That's where I come in. I'm here to show you how life insurance can be a powerful tool in your financial strategy.
• Let's start by talking about the basics. Life insurance is often seen just as a safety net for families, but it offers so much more, especially for business owners like yourself. It’s a versatile financial instrument that can provide security, support growth, and ensure continuity.
• One of the primary benefits is protection. If something were to happen to you or a key employee, life insurance can provide the necessary funds to keep your business running smoothly. This means your family, employees, and partners aren't left scrambling to keep things afloat.
• Life insurance can be instrumental in business continuity planning. For example, with a buy-sell agreement funded by life insurance, you can ensure that your business transitions smoothly to your partners or family members without financial strain. This can prevent the business from being sold off or closed due to lack of funds.
• Another one of the advantages is offering life insurance as part of your employee benefits package can also be a great way to attract and retain top talent. It shows that you care about your employees' futures and provides them with peace of mind, which can boost morale and loyalty.
• There are also significant tax benefits. The death benefit from a life insurance policy is generally tax-free, and certain policies can accumulate cash value on a tax-deferred basis. This cash value can be accessed if needed, providing a financial cushion for your business.
• Life insurance can also be a part of your retirement planning strategy. Certain policies allow you to build cash value over time, which you can then use to supplement your retirement income. It’s like having an additional investment account that grows over time.
• Every business is unique, and so is every business owner. That's why I take the time to understand your specific needs and goals. By tailoring a life insurance strategy to your situation, we can create a plan that offers the best protection and benefits for you and your business.
• "Let's set up our next meeting to go over the details. We can look at specific policy options, discuss the potential cash flow impact, and create a plan tailored to your business's unique needs. How does [suggest a date and time] sound for you?"
  

YOU

• Before we wrap up, I want to make sure I've addressed any questions or concerns you might have. Understanding your priorities is crucial for developing the right strategy. So, what questions do you have about how life insurance can fit into your business plan?
  

YOU

• Question: "What if my business doesn't have the cash flow for this right now?"
• Response: "Typically, we look at term life insurance for straightforward, affordable coverage, and permanent life insurance for more comprehensive, long-term strategies that can include cash value accumulation. The best choice depends on your specific needs and financial goals."
  

• Question: "What happens if I need to use the cash value?"
  
• Response: "Accessing the cash value is straightforward. You can take out loans against the policy or make withdrawals. The good news is that these loans typically have favorable terms compared to traditional business loans, and you don’t have to go through the hassle of a lengthy approval process."
  

• Question: "How does the cash value in life insurance work?"
  
• Response: "Certain life insurance policies, like whole life or universal life, build cash value over time. This means a portion of your premiums go into a savings component that grows tax-deferred. You can access this cash value through loans or withdrawals, providing financial flexibility for your business when needed."
  

• Question: "How does a buy-sell agreement work with life insurance?"
  
• Response: "A buy-sell agreement funded by life insurance ensures that if an owner or key partner passes away, the policy's death benefit provides the funds to buy out the deceased's share of the business. This ensures that ownership stays within the intended hands and provides financial stability during a potentially turbulent time."
  

YOU

• "I understand that these decisions are significant and can feel complex. My goal is to be your partner in this process, providing clear and straightforward guidance. I've helped many business owners like you secure their financial futures, and I'm committed to doing the same for you."
  

YOU

• "To recap, life insurance isn't just about protection—it's a strategic tool that can help secure your business's future, provide financial stability, and offer valuable benefits to your employees. It's an investment in your peace of mind, knowing that no matter what happens, your business and your loved ones are protected."
  

• "I believe in building long-term relationships with my clients. Your success is my success. As your business grows and your needs evolve, I'll be here to adjust your strategy and ensure it continues to serve you well. Together, we can create a solid foundation that supports your business goals and personal aspirations."
  

• "I'm genuinely interested in learning more about your business and how we can leverage life insurance to support its growth. If you think of any questions after our meeting, please don't hesitate to reach out. I'm here to help and provide any information you need."
  

• "Remember, this is about building a strategy that works for you—one that protects what you've built and helps you achieve your future goals. Together, we can ensure that your business continues to thrive no matter what challenges come your way."
  

• "So, just to confirm, we’re scheduled to meet next [day] at [time] to delve deeper into your specific needs and start crafting a tailored plan. I'll send you a calendar invite to make sure it’s locked in."