• Hi (Prospect Name), thank you for taking the time to meet with me today. I'm here to talk about something that might not be the most exciting topic, but it's incredibly important for the future of your business and your loved ones.
• First, I’d love to understand a bit more about your business. How long have you been running it, and what made you start? It’s clear you’ve put a lot of hard work and passion into it.

(let them speak and acknowledge their response)

• Now, let’s talk about how we can protect everything you’ve built.
• As a sole proprietor, your business depends heavily on you. Have you ever thought about what would happen to your business if something unexpected were to happen to you?
  

YOU

• Our strategies can be a crucial safety net for you (your family - if applicable) and your business. Some of what we may be able to help you with are:
  

YOU

• Financial Security for Loved Ones "The first and foremost benefit is ensuring your loved ones are taken care of financially. Life insurance can help pay off any debts or expenses, so they don't have to worry about money during an already difficult time."

• Business Continuity "Life insurance can provide funds to keep your business running. This means your family or business partners can cover operational costs, pay employees, or even hire someone to manage the business."

• Paying Off Debts "If you have business loans or other debts, life insurance can help pay those off, so your family isn't left with the financial burden."

• Peace of Mind "Ultimately, having life insurance gives you peace of mind. You can focus on growing your business, knowing that if the worst happens, your family and business are protected."

• We can customize a life insurance plan to fit your specific needs and budget. It’s not a one-size-fits-all, and I’ll work with you to find the best solution.
• I’m confident that our strategies can be a valuable addition to your financial portfolio, providing both protection and growth opportunities.
• Let's schedule a follow-up meeting where we can dive deeper into your specific needs and look at some options. I'll prepare a few tailored proposals based on our conversation today. Does next (Date) at (Time) work for you?
• I look forward to helping you protect your business and your loved ones. Thanks for taking the time to discuss this with me today.
  

• Thanks again for your time, (Prospect Name). I'm excited to help you take this important step toward securing your business and providing peace of mind for you and your loved ones.