PARAMOUNT
LEADERSHIP
COMMONLY USED
ACRONYMS
F.O.R.M.
Getting your business going!
PARAMOUNT
LEADERSHIP
USE: Build rapport
O
F
R
M
FAMILY
OCCUPATION
RECREATION
MESSAGE
Tell me about your family? Ask about their partners, children, where did they grow up, etc...
Ask them what they do for a living, for how long, what do they like most and/or least about their work, etc...
Ask them what they do like doing for fun, favorite vacation, spots, etc...
Start your presentation of our business.
This is intended for Licensed Associates for Training Purposes & Internal Use Only
E.T.H.O.R.
Getting your business going!
PARAMOUNT
LEADERSHIP
USE: Build rapport
T
E
H
O
R
TRAINING
EXITED
HELP
OPINION
REFERRALS
I am in training
I am excited!
I need your help
I value your opinion
Ask for referrals
This is intended for Licensed Associates for Training Purposes & Internal Use Only
G.R.I.P.
Getting your business going!
PARAMOUNT
LEADERSHIP
USE: Benefits of a Private Pension / IUL / 7702 Plan
R
G
I
P
GUARANTEED
RATE OF RETURN
INCOME FOR LIFE
PRINCIPAL
This is intended for Licensed Associates for Training Purposes & Internal Use Only
P.E.R.C.S.
Getting your business going!
PARAMOUNT
LEADERSHIP
USE: Benefits of an IUL
E
P
R
C
S
PROTECTION
EMERGENCY FUND
RETIREMENT
COLLEGE FUND
SAVINGS
This is intended for Licensed Associates for Training Purposes & Internal Use Only
T.H.T.T.
Getting your business going!
PARAMOUNT
LEADERSHIP
USE: Edification
H
T
T
T
TOP TRAINER
HELPED
TRUST
TIME
This is intended for Licensed Associates for Training Purposes & Internal Use Only
M.A.C.H.O. B.A.D.
Getting your business going!
PARAMOUNT
LEADERSHIP
USE: Prospect Profiling
A
M
C
H
O
MARRIED
AGE APP
CHILDREN
HOME OWNER
OCCUPATION
A
B
D
BUSINESS MINDED
AMBITIOUS
DISATISFIED
This is intended for Licensed Associates for Training Purposes & Internal Use Only